Business plans can turn some people away from entrepreneurship because they get discouraged with the length. The purpose of the business plan is to have a foundation. To put your vision on paper. My business plan for Movie Solution was 24 pages. However don't focus on the length, focus on the content. The sections were: Executive Summary, Industry and Market Overview, Current Status of the Business Unit, Primary Competitors and Competitive Positioning, Marketing/Pricing Strategy, Key Customers, New Marketing Initiative, Operations, Technology and Risks, & Issues and Challenges.
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